T op 10 Reports Your CMO Wants from Digital Marketing A Best Practices eBook for Full Circle Insights Better data. Better marketing.2 Full Circle Insights | fullcircleinsights.com | 650.641.2766 | 877.834.4001 When both sales and marketing track and measure their efforts in Salesforce, the CMO and the entire executive team are equipped with one source of truth for all critical metrics across sales, marketing, and any other revenue development channel. Nowadays nearly 100% of lead generation tactics are some form of digital marketing. So CMOs need to know how clicks from digital advertising, social channels and other digital marketing efforts are connected to leads and opportunities inside the CRM system. CMOs need high-level, detailed reports to fully

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