The Tinuiti CMO Whitepaper outlines key trends for 2022, including the importance of privacy, the shift from last-click attribution to first-party data, and the growing need for data-driven marketing. It emphasizes the convergence of streaming, social media, and commerce, urging brands to diversify and integrate performance and branding efforts to drive results in a privacy-first world. Brands are advised to focus on measurement and incrementality, and to embrace new platforms and emerging technologies like live shopping. The report predicts that all marketing will eventually become performance marketing.

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