TONI&GUY restyles its influencer program to reach 11.8m with Rinck Advertising and impact.com Situation TONI&GUY, the multi-award-winning hairdressing salon, loves to stay on the cutting edge — literally. For more than 55 years, this iconic British brand has provided clients with expert-level hair styling products. TONI&GUY sought to create an influencer campaign that would increase brand and product awareness and build equity in Mexico. It teamed up with the full-service global agency, Rinck Advertising, to build the TONI&GUY influencer program. The team at Rinck previously juggled many platforms for its clients’ influencer campaigns — including recruiting, tracking, and payment tools. But no platform could do it all. Data collection took too much of the team’s time and reduced

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