Case study Sephora glow-ups its partnerships and triples revenue with impact.comSituation Needing a new foundation for time management and recruiting Founded in France in 1970, Sephora aimed higher than simply selling cosmetics to a narrow target audience. With sights set on building a healthy global beauty community, the company offers high-quality skincare products and cosmetics brands along with expert in-store support and guides for product use. Sephora's performance marketing team relied on paid search advertising, social media promotions, and a fragmented affiliate channel across various countries and regions. The team lost time and resources due to lack of customization, payment confusion, and overlapping affiliates. They needed a unified partnership management solutio

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