Case study How Ellos’ influencer program cut costs and reached a 4% average conversion rate with impact.com / Studio @kine.tholmSituation Looking for the perfect fit with cost-effective influencer partnerships Ellos, the leading e-commerce site for fashion and home furnishings, offers the everyday woman affordable and stylish products. Founded in 1947 , this successful and highly established site keeps the Nordic market (including Sweden, Norway, Finland, and Denmark) on trend. Ellos invested significantly in its influencer marketing using a traditional fixed-fee compensation model. The high starting costs didn’t work well as a long-term strategy, and the team was looking for a more flexible solution. Situation Solution Outcome © 2022 impact.com. All rights reserved. The si

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