To increase awareness and scale attendance for Electric Castle festival, Ve adopted a full-funnel strategy
To increase awareness and scale attendance for Electric Castle festival, Ve adopted a full-funnel strategy
2 PagesCLIENT STORY To increase awareness and scale attendance for Electric Castle festival, Ve adopted a full-funnel strategy consisting of digital advertising, email remarketing and Digital Assistant. Electric Castle. About the client Electric Castle is a unique festival experience, held in Romania every July. Attracting 200,000 attendees from across Europe, it aims to change the way people interact with festivals by combining an eclectic musical line-up with arts, technology and innovative visual concepts. Having started out in 2013 as a small festival, in 2015 they were looking to achieve substantial attendance growth and searched for a partner to support their efforts. Through recommendation, Electric Castle began working with Ve. Ve recognised the festival’s primary objectives were
