CUSTOMER STORY To increase sign-ups for Dublin’s Virgin Media Night Run, Ve implemented an all-encompassing strategy consisting of onsite engagement, display advertising and email remarketing. Virgin Media. What is Virgin Media Night Run? Titan Experience, on behalf of the telecommunications giant Virgin Media, had previously worked with Ve to increase awareness of The Great Dublin Bike Ride, driving 676 sign-ups. After such great results on this campaign, Titan Experience once again looked to Ve to help boost awareness of the Virgin Media Night Run, the hugely popular Athletics Ireland event that takes over the city of Dublin for a weekend. The agency’s main aim was to increase sign-ups for the run whilst also reducing a high abandonment rate. To meet these challenges head on, Ve

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