To increase awareness of the Great Dublin Bike Ride and drive sign-ups, Ve took a full-funnel approach, deploying Digital Assistant together with its targeted display advertising and email remarketing tools. Great Dublin Bike Ride. About the Great Dublin Bike Ride Titan Experience had been previously employed to increase sign-ups to the Great Dublin Bike Ride – an annual bike ride event in the Republic of Ireland’s capital city. In previous campaigns, they heavily relied on Facebook and PPC marketing. However, with a significantly higher sign-up target to reach this year, Titan Experience looked to Ve and its wide data inventory to increase engagement and event sign-ups. CUSTOMER STORY The agency’s aim was to sell-out entrance sign-ups, surpassing the previous year’s target by 17

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