To drive brand awareness of Bauer Media’s radio station, NRJ Sweden, Ve implemented its programmatic advertising video solution.
To drive brand awareness of Bauer Media’s radio station, NRJ Sweden, Ve implemented its programmatic advertising video solution.
2 PagesTo drive brand awareness of Bauer Media’s radio station, NRJ Sweden, Ve implemented its programmatic advertising video solution. By targeting specific users, the ads received high engagement and significantly increased the station’s listenership. Bauer Media. About Bauer Media Founded in 1875, Bauer Media Group is now Europe’s largest privately-owned media group, operating in 19 countries with around 11,000 employees worldwide. Headquartered in Germany since its foundation, its portfolio consists of 600 magazines and over 400 digital products, as well as 50 stations including NRJ which broadcasts in several countries around the world. CUSTOMER STORY NRJ Sweden wanted to boost brand awareness and ultimately increase listenership to their station; a challenge given the competiti
