Holiday Season Prep for a Disrupted Ecommerce Market ‘Tis (Still) the Season to Be JollyTable of Contents 2 Executive Summary 3 Introduction 5 01 What Do Customers Buy During the Holidays? 6 02 Omnichannel Trends Impacting the 2021 Holiday Season 9 03 The Holiday Opportunity: Acquisition and Retention 18 04 Key Takeaways 25 About Riskified 273 2021 Holiday Season Prep Executive Summary Executive Summary2021 was a watershed year for global eCommerce. The pandemic-induced shopping boom has accelerated the industry’s digital transformation well beyond prior forecasts, leading to increased competition and decreased customer loyalty. New behaviors that emerged at the start of the disruption have solidified, amplifying the need to leverage technology to win and retain customers

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