Learn how Meshki leveraged automation to reduce risk and boost sales Meet Meshki Founded in 2013 in Sydney, Meshki is an Australian online-only clothing brand beloved by both celebrities and fashionistas. Meaning “black” in Farsi, the name is a nod to the heritage of founders Khadi Kord and Natalie Khoei. Meshki is part of a new generation of direct-to-consumer brands and a prime example of what young creatives can achieve using the power of social media. While still at university, Kord and Khoei partnered on an Instagram account out of a joint love for fashion. The endeavor quickly drew a following that led to the creation of a curated boutique store. In 2015, the pair launched their own in-house label to meet rising demand. Today, Meshki sells to a loyal clientele across the glo

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