How Costway Leveraged Automation to Streamline Operations and Sustain Its Successful Global Brand Strategy Meet Costway Founded in Ningbo, a furniture manufacturing hub just south of Shanghai, Costway relies on a network of trusted local suppliers to export quality furniture at the best possible price. The initial strategy was to expand via international marketplaces. In 2008, they were among the very first China-based Amazon stores selling in the US. Leveraging the wide-reaching fulfillment flows of major marketplaces proved to be an effective strategy. They grew rapidly and established their presence in North America and Europe. By 2015, seeking to build a more personalized relationship with overseas customers, Costway chose the US to launch its first branded online store. Their

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