Case Study
How Air Europa Optimized Its Digital Channel to Safely Expand Its Flight Routes and Become a Global Player
How Air Europa Optimized Its Digital Channel to Safely Expand Its Flight Routes and Become a Global Player
How Air Europa Optimized Its Digital Channel to Safely Expand Its Flight Routes and Become a Global Player Meet Air Europa Air Europa was founded in 1986 as one of the first private airlines in Spain. By 1993, they flew the first domestic flight operated by a private airline in Spain. In 1995, Air Europe offered their first international flight between Madrid and London, and a year later they were crossing the Atlantic with flights to New York. Over the years, the company has expanded to markets on five continents. Being part of the Globalia Group – a wide business network that incorporates travel service providers and various agencies – Air Europa relied on group agents to sell airline tickets. In 2016, a decision was made to transform the digital channel into a simple and indepen