Bus Advertising Amplifies The Overall Campaign, Working To Complement Both Social Media & Radio
Bus Advertising Amplifies The Overall Campaign, Working To Complement Both Social Media & Radio
2 PagesKey Take Outs CASE STUDY - 3 Chocolate Bar – Multimedia Effect Bus advertising amplifies the overall campaign, working to complement both Social Media & Radio THE RESULTS • Almost half (44%) of those in the city centre of London recalled the Bus advertising • Bus advertising amplifies the Radio and Social Media campaigns, having a significant impact on purchase consideration of the chocolate bar • Bus advertising also has a
