100% Higher call volume 50% Increase in conversion rates 50% Decrease in CPC CASE STUDY Using Invoca call tracking & analytics to understand the customer journey and increase marketing ROI This is the story of a healthcare organization’s drive to use data to increase marketing ROI across every channel. Results at a GlanceTHE MISSION While marketers in the healthcare industry face some unique challenges, becoming more data-driven is just as imperative as it is for any other marketing marketing team. Recently, the marketing team at Dispatch Health, a provider of in-home urgent care services as an alternative to ER visits and non-emergency 911 transport, was in such a position. When Andrea Pearson came on board with Dispatch Health as the new CMO, her goal was to be able to measure e

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