This is the story of a marketing team’s commitment to making data-backed optimizations that result in more sales and happier customers.
This is the story of a marketing team’s commitment to making data-backed optimizations that result in more sales and happier customers.
5 PagesTHE HERO Using call intelligence to increase response and conversion rates CASE STUDY This is the story of a marketing team’s commitment to making data-backed optimizations that result in more sales and happier customers. 70% lift in landing page call response rate 33% increase in inbound calls 76% increase in new customers generated by marketing Results at a Glance Taylor Rose, Director of Marketing Operations, at Vivint, a leader in smart home technology. “If we could track it, we could optimize for it, but we didn’t have closed-loop metrics on calls.”2 | VIVINT CASE STUDY THE MISSION: Increase sales through data driven marketing Vivint Smart Home is not only a leader in smart home automation technology, but also leads the way in data-driven marketing. While Vivint helps
