A national construction and electrical supplier used a football-themed online promotional platform to engage customers, promote vendors, and collect data. Contractors competed for weekly and grand prizes by predicting game outcomes and completing bonus actions like watching videos or visiting site pages. The program drove over 5,000 website visits, 12,000 video views, and 21,000 survey responses, with 38% of users still active by the campaign’s end. Four key vendors were promoted, and participant feedback was highly positive, showing lasting engagement even after the promotion concluded.

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