Case Study
Theraflu – AI Map
WORK Theraflu – AI Map CLIENTS 30 MAY 2018 W e helped consumers cope with the unpredictability of flu season by creating an AI based flu forecast. In return, our flu medicine (Theraflu) reached its highest market shares since 2013! Challenge Russia can be wet, cold and grey for months. So it’s the perfect place for flu and colds to thrive. Theraflu is Russia’s biggest anti-flu medicine, with a 30% market share and 100% awareness.But rivals, like