WORK Removing the Stains of Social Inequality AWARD WINNING CLIENTS 18 FEB 2017 W e created a national debate around equality in the household to launch Ariel Matic in India Understanding Indian culture was hugely patriarchal, and washing was simply something that women did in more than 95% of households. But while women were bored with new detergents and brand messages, men were a whole new audience. Our best weapon in the detergent war was to a

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