Case Study

Let Out The Sour

Let Out The Sour

Pages 3 Pages

WORK LetOutTheSour CLIENTS 30 MAY 2018 By developing ‘LetOutTheSour’ and a first of its kind new product launch, we successfully placed the brand in the hand of the region's youth. So it's no surprise our instore game sold out in 10 days! Challenge Skittles loves poking fun at the ordinary and life’s little oddities. But in both the UAE and Saudi Arabia, life is a bit more conservative and young people in both are expected to play by the rules. O

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