WORK Beautiful Lengths CLIENTS 30 MAY 2018 Almost everyone who undergoes treatment for cancer, loses their hair - they feel like a walking billboard for the disease. So we persuaded Noa Azoulay, an Israeli teenage cancer sufferer, to become a real billboard, asking Israelis to get her off Israel’s biggest billboards by donating their hair. Challenge Beautiful Lengths is Pantene’s charity that allows people to donate hair to be converted into wigs

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