Case Study

The Winning Combination of Technology + Culture Sets Russell RealEstate Services Apart

The Winning Combination of Technology + Culture Sets Russell RealEstate Services Apart

TheWinningCombination ofTechnology+Culture SetsRussellRealEstate ServicesApart B Y PA I G E T E P P I N G Empowering agents with what they need to succeed is the name of the game for Jeff Russell, broker/owner of Russell Real Estate Services. A third-generation real estate professional, in 2003, Russell joined the family business his grandfather started in 1962. Committed to providing his agents everything they need to generate business in a way that’s sustainable now and into the future, technology has always been a key part of the brokerage’s DNA. And thanks to a long-standing relationship with Inside Real Estate—a leading provider of real estate technology software and creators of the kvCORE Platform—the brokerage has a distinct competitive advantage when it comes to the technology they

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