CUSTOMER SUCCESS STORY The Westin Copley Place Boston, Massachusetts Implementing Cvent’s Diamond Plus marketing feature highlighted the particularly unique aspects of this property, resulting in exceptional ROI in 2017. The Westin Copley Place is a hotel primed for group business success: It’s situated in the heart of downtown Boston, with great meeting amenities and a skybridge to the Hynes Convention Center. But the recent merger of Starwood and Marriott created budget changes that sent the hotel looking for new, creative marketing solutions. The property, which is in the city’s trendy Back Bay area, has 803 rooms and about 54,000 square feet of meeting space. It recently completed a $45 million, top-to-bottom renovation of its guest rooms and suites, which followed close

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