The situation. In 2010, Starwood Hotels and Resorts Worldwide, Inc. announced its “30/20/20 Plan,” a commitment to conservation and sustainable operations that involves signi?cantly reducing energy and water consumption at all of the company’s hotels within the decade. Speci?cally, the plan sets the goal for Starwood properties to reduce energy consumption by 30 percent and water consumption by 20 percent per available room by the year 202

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