1 Pilot Case Study Fusing their skill sets early in their careers taught Bill Concannon and Chris Ford, creative directors and founders of the Boston-based brand consultancy Pilot, that the value designers and illustrators bring to brands is best measured by the whole, rather than the sum of the parts. Bill Concannon is a graphic designer by training; Chris Ford is an illustrator. Together, their complementary skill sets can play a critical role in the success of a new or existing product. When it works, the results are seamless—packaging, store displays, and other materials that all feature a consistent look that tells the story of the brand. The process of getting there, however, often requires several arduous rounds of back-and- forth iteration, often across time zones. “I

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