Travel Oregon’s Event Evolution Travel Oregon is a semi-independent agency created by the Oregon Legislature to enhance and strengthen the state’s booming tourism industry. Industry Services Coordinator Kendra Perry and her team have spearheaded the use of innovative event technology within the organization. By integrating seven different Cvent solutions over the last decade, they increased event attendance by 200% and expanded the use of Cvent across all internal teams. Overcoming Manual Roadblocks They originally processed paper event registrations with separate, third-party online payments. Manual badging required over two full days to assemble. Confusing speaker collaboration processes and a lack of networking opportunities frustrated attendees and sponsors. ROI was also

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