© Bazaarvoice, 2019 1 The voice of the customer helps drive Petco’ s online success As the reliance on word-of-mouth content among shoppers continues to grow, top brands and retailers make it easy for consumers to share their opinions with one another. The preference for this type of information is especially high among pet parents, who view their pets as extensions of their family and put more thought into their purchases than ever before. Petco – a leading pet specialty retailer with more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico – remains at the forefront of this trend by ensuring the customer experience is engaging, educational, and includes consumer- generated content. INCREASE IN REVIEW VOLUME MATCHES GROWTH IN SALES Petco’s d

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