Unilever Sets the Bar for CGC Marketing Success
Unilever Sets the Bar for CGC Marketing Success
4 Pages© Bazaarvoice, 2018 1 AT A GLANCE Challenge Maximize the business value derived from CGC marketing. Solution Develop the five traits of successful CGC marketers. Benefit Experience lifts in sales, engagement, and search rankings. Featured Solutions Bazaarvoice Ratings & Reviews Bazaarvoice Curations Unilever Sets the Bar for CGC Marketing Success If you are looking for guidance on how to get more business value from consumer-generated content (CGC), Unilever sets the best-in-class bar. With more than 400 brands used in homes around the globe, Unilever is one of the largest consumer products companies in the world — and also one of the most successful at using CGC to promote brands. The secret to Unilever’s success? The company embodies all five traits of a successful CGC ma
