What is Voice the of Customer? Businesses use various methods to listen, collect, and analyze customer feedback. Voice of the Customer (VoC) is a systematic process of conducting research to understand your customers better. VoC research consists of both qualitative insights and quantitative data. Voice of the customer provides insight into the needs, motivations, pain points, buying behavior and decision-making processes of customers. All functions of an organization benefit from conducting VoC research. Each function, product and business unit can engage, capture, and measure data across the entire customer journey.

Join for free to read