Case Study
The Times - successfully reduced customer churn and increased sales, customer satisfaction and subscriptions
The Times - successfully reduced customer churn and increased sales, customer satisfaction and subscriptions
Back in 2013 British national newspaper The Times contacted GFM to help them transform the customer service delivered to their readership through a totally integrated Omni-channel solution. The client wanted us to act as a full brand extension and deliver their customer services in a way that reflected their company culture and values. The primary goals were to increase customer satisfaction and retention.