Tesco Clubcard - increased customer retention rates and processed thousands of redemptions
Tesco Clubcard - increased customer retention rates and processed thousands of redemptions
1 PagesBack in 2014 British supermarket chain Tesco contacted GFM to help them with a promotional marketing campaign for their renowned Clubcard scheme. More specifically the client wanted to enable customers to redeem their points locally and therefore wanted to initially recruit independent restaurants in the Liverpool area. This promotion needed to be managed in its entirety from concept generation through to promotional pack creation and recruitment.
