Case Study

Reducing customer churn rate through elevated customer experience

Reducing customer churn rate through elevated customer experience

Pages 2 Pages

A Fortune 200 streaming media company reduced its high customer churn rates, caused by technical issues and inconsistent app experiences across platforms, by re-architecting its application using React Native for uniformity across 14+ platforms. They moved application logic server-side, enhanced customer journey interactions, rebuilt middleware, and automated testing and delivery, which sped up release times, minimized app downtime, and halved the churn rate, significantly improving user satisfaction and competitive stance.

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