The Times Mailed RSVP Cards To Convert Trialists To Paying Members
The Times Mailed RSVP Cards To Convert Trialists To Paying Members
5 PagesTHE TIMES MAILED RSVP CARDS TO CONVERT TRIALISTS TO PAYING MEMBERS2 At £1 for 30 days, The Times+ membership trial offer was successful at bringing customers in. However research showed that many customers didn’t subsequently convert as they felt the jump in price, to £26 a month once the offer finished, wasn’t worth paying. The Times set out to inspire customers to remain members by showcasing the exclusive Times+ events and content that was
