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The National Trust Used A Magic Poster To Get Kids Playing Outside

The National Trust Used A Magic Poster To Get Kids Playing Outside

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THE NATIONAL TRUST USED A MAGIC POSTER TO GET KIDS PLAYING OUTSIDE2 Only one in 10 UK children regularly play outdoors. The National Trust wanted to change this by getting kids out of their bedrooms, away from their computers and into the countryside. To get members involved they needed to capture kids’ and parents’ imaginations, encourage adventure lovers to rekindle their love for nature and the outdoors all while breaking down misconceptio

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