The Salvation Army Case Study Mail’s Ability To Bring In The Money
The Salvation Army Case Study Mail’s Ability To Bring In The Money
7 PagesTHE SALVATION ARMY CASE STUDY MAIL’S ABILITY TO BRING IN THE MONEY2 The heart of The Salvation Army’s fundraising is a focused six week marketing campaign in the lead up to Christmas. During this time they recruit all their new donors and ask existing donors to give again. This campaign spends 70% of their annual marketing budget. Historically, the campaign used only print media: mail, door drops, press and inserts, and a single creative mes
