Costa Used Mail To Bring The Taste Of Their New Blend To Their Most Loyal Customers

4 Pages

COSTA USED MAIL TO BRING THE TASTE OF THEIR NEW BLEND TO THEIR MOST LOYAL CUSTOMERS2 Costa had been serving its famous Mocha Italia blend for 44 years. But the UK coffee market had become highly competitive, with customers’ palates becoming more educated and competitors offering many different tastes and flavours. To counter this, the brand used its expertise to create a new series of limited edition roasts. The new blend was named Old Para

Join for free to read

White Paper DIRECT MAIL 101: A Complete Overview of Mail Formats

Case Study Achieving Loyal Customers

White Paper From Clicks to Loyal Customers: 5 Proven Strategies to Boost…

Case Study Costa Collect

More from MarketReach

Case Study The Salvation Army Case Study Mail’s Ability To Bring In The…

Case Study Targeted Mail Increased Response By Over 50% For Alder Hey…

Case Study Homebase Used Data Patterns To Deliver Personalised Customer…

Case Study Scotts Of Stow Maximised Catalogue Value By Testing Different…

Case Study

Costa Used Mail To Bring The Taste Of Their New Blend To Their Most Loyal Customers

Costa Used Mail To Bring The Taste Of Their New Blend To Their Most Loyal Customers

Related Solution Sets

You Might Also Like

More from MarketReach