The Standard Group is an example of the type of dynamic organization that can emerge from these acquisitions. The Standard Group was formed by combining five previously- independent companies into one organization. The result is an organization that is a full-service communications provider, serving a diverse base of clients from small non-profit organizations to large Fortune 500 companies. Because of their history, The Standard Group’s customer base was not fully informed on all of the capabilities the company offered. To educate these customers — and to generate new leads for their sales team — The Standard Group created a self-promotion campaign that utilized all the skills and technology the company had to offer, including cross media, customization, and online ordering. The S

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