With nearly 200,000 students and 31 campuses, Ivy Tech is one of the largest community colleges in the United States. Based in Indiana, the college provides a wide array of programs, and serves a diverse group of students, including recent high school graduates, adult learners, and corporate clients. Over 200 people in admissions, alumni relations, development, and other campus offices are responsible for marketing communications, tapping a database that contains approximately 600,000 names. Email and print is used to provide information to potential applicants, to update students and staff, and to promote the school’s services to this varied group of individuals. OBJECTIVES • Intelligently handle very high volume of data • Increase communication outreach to a range of rec

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