The Sponsors of Mass Save: “Like to Save” Marketing Campaign - Cadmus Cadmus’ award-winning social media approach helped the Sponsors of Mass Save transform how utilities promote energy efficiency. The Mass Save ® Consumer Products and Lighting Program is sponsored by five Massachusetts energy utilities and energy efficiency service providers—Cape Light Compact, National Grid, NSTAR Electric, Unitil, and Western Massachusetts Electric Company. The Sponsors provide a wide range of services, incentives, trainings, and information promoting energy efficiency that help residents and businesses manage energy use and related costs. Challenge: It’s widely recognized that word of mouth is customers’ leading referral source to energy- efficiency programs. And in today’s environment, word of mouth

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