National Grid: Light Up Your Library Campaign - Cadmus How Cadmus’ innovative grassroots outreach approach helped National Grid drive energy- efficiency program awareness National Grid is one of the largest energy companies in the world, delivering electricity and natural gas to millions of customers in Massachusetts, New York, and Rhode Island. For the past 25 years, National Grid has produced creative community outreach programs that build upon customers’ interest in sustainability, efficiency, and protecting the environment. Challenge: National Grid wanted to build awareness of its energy-efficiency program offerings among residential customers, as well as support broader marketing goals, including its “Here with you. Here for you,” brand promise. The utility asked Cadmus to develop a c

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