Mass Save: Listening to the online conversation informs more effective marketing strategy - Cadmus The Sponsors of Mass Save used Cadmus’ social listening analysis to inform and strengthen pre-existing marketing and messaging strategies related to energy-efficient products. The Massachusetts ENERGY STAR ® Lighting & Products initiative is sponsored by electric utilities and energy efficiency service providers, including Cape Light Compact, Eversource, National Grid, and Unitil (the Sponsors of Mass Save). The goal of the initiative is to increase the supply of, and demand for, energy-efficient lighting and consumer products through customer education and product promotions, as well as rebates and financial incentives in partnership with retailers and manufacturers throughout the Commonwe

Join for free to read