Mass Save: Online Promotions - Cadmus Cadmus used a targeted e-commerce solution to overcome the barriers of traditional brick-and- mortar retail and increase the Mass Save Sponsors’ appliance sales and related program savings. The Massachusetts ENERGY STAR ® Lighting and Products Initiative is sponsored by electric utilities and energy efficiency service providers, including Cape Light Compact, Eversource, National Grid, and Unitil (Sponsors of Mass Save). The goal of the initiative is to increase the supply of, and demand for, energy-efficient lighting and consumer products through customer education and product promotions, as well as rebates and financial incentives in partnership with retailers and manufacturers throughout the Commonwealth. Challenge Like many other lighting and prod

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