Table of Contents1 What is a Sophisticated Marketer? It’s someone who understands the fundamental, unchanging principles of marketing but has absolute confidence applying those principles to new techniques and platforms. The Sophisticated Marketer is hungry to try new things and learn new skills — but equally committed to testing effectiveness, optimizing around what works, and demanding robust data and ROI. They recognize social media and content marketing as threads that run throughout their integrated marketing strategies — A Note to the Sophisticated Marketer fundamental to the task of building a brand and growing a business. They craft hybrid strategies for achieving their goals, grasping the opportunity to learn new skills along the way. They have fun — and LinkedI

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