Driving Quality Leads with Content How to Fill Your Pipeline Using LinkedIn Sponsored Updates Table of Contents §? Why Social Media Drives Leads §? Drive Quality Leads with LinkedIn Sponsored Updates in 4 Easy Steps – Step 1: Create Content That Drives Leads – Step 2: Turn Your Content Into Compelling Sponsored Updates – Step 3: Optimize Your Landing Pages – Step 4: Tune Your Campaigns for Maximum Effectiveness §? Takeaways: Steps to Lead Generation Success §? Additional Resources Page 4 Page 7 Page 7 Page 13 Page 19 Page 23 Page 28 Page 29 Table of Contents 1 Lead generation is critical to marketing success. 80% of the most effective B2B content marketers cite lead generation as a goal, with at least 50% of B2C content markete

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