The Blue Book Network Case Study The Blue Book Network® and LinkedIn: Reaching Commercial Construction Professionals on LinkedIn Making the Move to Digital The Blue Book Building & Construction Network® was founded in 1913 as a print directory for construction professionals, primarily subcontractors. Today, The Blue Book Network® is the largest, most active network in the commercial construction industry. Historically, the company has used traditional advertising—mailers, trade shows, phone calls—to attract and retain members. But over the past few years, as the use of digital marketing channels has become more widespread, The Blue Book Network® has invested more and more in platforms like LinkedIn. Working with both The Blue Book Network® marketing team and LinkedIn Marketing S

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