www.castleford.com.au ROUTE 66 CASE STUDY: LEAD GENERATION & SOCIAL MEDIA2 P 03|Opportunity P 06|Solution P 10|Results P 13 |Resources CONTENTS www.castleford.com.auOPPORTUNITY An introduction to Route 66 3 www.castleford.com.auROUTE 66 Route 66 offers tours with the famous ‘Route 66’ being the focal point. They primarily offer fully guided, self-drive tours meaning they provide a road trip itinerary that allows people to take a trip without having to worry about the details. Route 66 offers specific tours for spring, summer, and fall (autumn) which vary based on the seasonal conditions. Castleford has worked continually with Route 66 since early 2017, including a recent campaign focusing on summer and fall tours. This case study will look at this campaign. Castleford’s editorial, s

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