Case Study
The Road to Happiness
©2019 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise SCOPE OF WORK Promotional Logo Print Collateral T-Shirt Design Social Media Web Promotion Public Relations Signage CaseStudy | Cedar Crest Ice Cream – Promotional Design The Road to Happiness 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com Challenge Cedar Crest Ice Cream is a Wisconsin-based, premium small-batch ice cream producer that offers over 80 flavors of ice cream, along with sherbet, gelato, frozen custard, and other frozen dairy products. Serving over 200 parlors, the company needed design support for its new parlor promotion, “The Great Parlor Road Trip”. Think “The Great Parlor Road Trip” centered on a map/passport that pe