Successful Italian restaurateurs wanted to extend their family-inspired recipes into sauces to sell in the retail environment
Successful Italian restaurateurs wanted to extend their family-inspired recipes into sauces to sell in the retail environment
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise SCOPE OF WORK Brand Development Packaging Design Packaging Production Copywriting Line Extension CaseStudy | Carmella’s Fine Foods | Rebrand Awesome Sauce 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com Challenge Carmella’s Italian Bistro is a family-owned business that takes pride in its authentic Italian cuisine made from fresh, local ingredients. The company wanted to expand its successful restaurant business to packaged sauces sold at regional retail outlets. The first in the series was the marinara sauce. Think We established and positioned the Carmella’s brand to tie into the authentic Italian recipes passed down through f
