The Right Chemistry For Content Strategy At A Global Brand
The Right Chemistry For Content Strategy At A Global Brand
1 Pages• The world’s second-largest chemical maker faced a big branding challenge • Tools like comScore and MOAT helped focus the campaign • Results exceeded the client’s benchmark by 30% CASE STUDY: THE RIGHT CHEMISTRY FOR CONTENT STRA TEGY A T A GLOBAL BRAND #CentroInAction FAST FACTS EASIER SAID THAN DONE Sometimes, even the biggest industry names need a little help reaching key audiences with the right content. Recently, the second- largest chemical manufacturer in the world faced a real branding challenge. The goal was to spike brand awareness among thought leaders then arm them to position the brand as a premier solutions- based chemical and product company. This was easier said than done. The company needed to find the right place for its ads so that the des
