WORK The Power of Sport SPORT 16 JUL 2015 Movement could be the key to future energy generation and Shell went to Rio to demonstrate their vision Understanding One of the world’s most significant energy challenges is that by 2050, the global population will hit 9 billion. Shell wanted to show how it could help meet these future energy demands. With younger consumers particularly sceptical about the claims of big corporates, we knew we needed to d

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